KERALA POLICE: They use witty memes to teach rules and cyber safety, often garnering more engagement than mainstream Celebrities.
KERALA TOURISUM: Use pop cultural references, e.g., Netflix characters or viral reel trends, to promote local destinations, moving away from traditional “brochure-style” ads.
AI use in meme creation
Ai creation of memes, which is easily used to swap faces, can create custom memes with Malayalam voice-overs. Use of specific dialects like Thrissur and Malappuram slangs in the memes
Power of template selection
Jagathy Sreekumar: For chaotic energy and universal humour. Choosing the wrong template for a message is a cardinal sin among Malayalees and can lead to being labelled
Data and Engagement, Malayalees share factor
Social media algorithms prioritise meaningful interactions. Since memes provoke comments, tags, and shares, they naturally get pushed to the top of the feed, giving brands organic reach in an era where organic reach is supposedly dying, and WhatsApp virality is also important in Kerala